Define Beauty: His Sweat

An erotic exploration of the male body, with a focus on sweat. Male voiceovers talk about why sweat can be sexy as we’re encouraged to admire the wet male body, often in extreme closeup.

This film by Berlin-based photographer and filmmaker Matt Lambert set out to eroticize male bodies, invoking involuntary homoeroticism in the straight male viewer. Of course, straight women will find the experience perfectly sexy as is.

For me, it was important to make something that was erotic, but humanising at the same time. It’s so often that queer sexuality is reduced to a point of removing the personal stories that lead people toward certain tastes. Fetish becomes fashion or Tumblr-consciousness, leaving people unaware of the root of desire.
The ambition was to make something beautiful that bordered on the grotesque, something that was both educational and intimate and allowed people to potentially see sweat in a way they hadn’t before.

– Matt Lambert, Nowness